Digital Content Intern
Job Summary
The Digital Content & Social Media Assistant intern will focus on creating engaging multimedia content for platforms like Instagram, TikTok, and Xiaohongshu. The role involves planning social media campaigns, tracking performance metrics, and assisting in the development of creative digital marketing strategies. You will work closely with the marketing team to optimize content efficiency and explore new digital trends.
Responsibilities
- Create and edit multimedia content for social media
- Plan and schedule social media campaigns
- Monitor and analyze content performance metrics
- Assist in developing digital marketing strategies
Required Skills
- Content creation and storytelling
- Photo/Video editing proficiency
- Graphic design basics
- Data analysis and digital tools
- Familiarity with social media platforms
Job Details
Key Responsibilities:
1) Content Creation & Storytelling
- Develop and engage in the form of video content (Instagram, TikTok, Xiaohongshu)
- Script, film and edit multimedia content
- Apply creative storytelling techniques to capture audience attention
2) Social Media and Campaign Execution
- Plan and schedule social media posting across multiple platforms
- Manage and optimize content for different audiences and markets
- Support website content updates and digital publishing
- Stay updated with current digital marketing trends and social media best practices
3) Analyze Content Performance
- Track content performance (e.g. views, engagement, conversions)
- Identify trends and recommend improvements
- Assist in building dashboards and structured workflows
4) Strategy and Innovation
- Research global trends and content platform direction
- Contribute ideas for campaign growth and content direction
- Explore automation tools to improve efficiency
- Collaborate with the marketing team to develop creative content strategies
- Assist in executing e-marketing campaigns including email marketing and online promotions
Requirements:
- Possesses basic skills in: Content creation, Knowledge of photo / video editing tools, Graphic design, Data analysis & digital tools
- Familiar with social media platforms (Instagram, TikTok, Xiaohongshu, etc.)
- Creative mindset with attention to detail
- Able to work independently and meet deadlines