Activation Project Manager
Job Summary
We are looking for a Project Manager (Activation) to lead and execute on-ground and integrated marketing activations. This role sits at the intersection of strategy, creative, and execution, ensuring campaigns come to life seamlessly across physical and digital touchpoints. You’ll be the key driver turning ideas into reality by managing timelines, vendors, stakeholders, and ensuring flawless delivery.
Responsibilities
- Plan and execute on-ground events and brand activations
- Manage project timelines, budgets, and end-to-end delivery
- Coordinate with clients, stakeholders, and creative teams
- Source, negotiate, and oversee vendors and production
- Monitor KPIs and provide post-campaign performance reports
Required Skills
- 3–6 years in project or event management
- Strong organizational and multitasking skills
- Excellent client management and communication
- Proficiency in vendor and budget management
- Ability to work in fast-paced/flexible environments
Job Details
Key Responsibilities
1. Project & Activation Management
- Plan, manage, and execute on-ground activations, events, launches, and brand experiences
- Develop detailed project timelines, work plans, and budgets
- Ensure projects are delivered on time, within scope, and within budget
- Oversee end-to-end execution—from ideation to post-campaign reporting
2. Client & Stakeholder Management
- Act as the main point of contact for clients on activation projects
- Translate client briefs into actionable plans with internal teams
- Manage expectations and provide regular updates on progress
3. Cross-functional Coordination
- Work closely with creative, strategy, and social teams to ensure alignment
- Coordinate with vendors, suppliers, venues, and partners
- Ensure all deliverables meet quality and brand standards
4. Vendor & Production Management
- Source, negotiate, and manage vendors (e.g. event setup, logistics)
- Oversee production timelines and on-site setup
- Ensure compliance with safety, permits, and operational requirements
5. On-ground Execution
- Lead on-site event/activation execution
- Troubleshoot issues in real-time and ensure smooth delivery
- Ensure brand experience aligns with campaign objectives
6. Reporting & Optimization
- Track KPIs and campaign performance
- Conduct post-mortems and provide insights for future improvements
- Identify opportunities to enhance efficiency and effectiveness
Requirements
- 3–6 years experience in event management, activation, or project management (agency experience preferred)
- Proven track record in managing on-ground campaigns or brand activations
- Strong organizational and multitasking skills
- Excellent communication and client management abilities
- Ability to work in a fast-paced, dynamic environment
- Willingness to work flexible hours, including weekends during events
Good to have
- Experience in integrated campaigns (digital + physical)
- Strong vendor network (event production etc.)
- Familiarity with budgeting and cost control
- Passion for creative marketing and brand experiences