Social Media Executive

### Key Responsibilities - Prepare and optimise content formats for different platforms such as TikTok, Instagram, and others - Schedule and publish content across multiple social media platforms using scheduling tools - Use AI tools to assist with caption writing, content drafting, and workflow efficiency - Ensure all content aligns with brand guidelines, tone of voice, and visual identity - Manage and organise digital content files with a structured system - Support content creation for campaigns, product launches, and ongoing business activities - Work closely with internal teams to ensure content is delivered and published on time - Write captions and copywriting for social media postings - Monitor content performance and engagement metrics - Analyse data and generate simple performance reports - Conduct competitor analysis and monitor current social media trends - Manage incoming messages, reply to DMs, and monitor customer complaints across platforms ### Requirements - Diploma or Degree in Marketing, Mass Communication, Multimedia, Creative Media, or any related field - 2–3 years of experience handling social media for retail or F&B brands - Strong experience in video editing for both short-form and long-form content - Familiar with major social media platforms and scheduling tools - Comfortable using AI tools to support content creation and workflow - Good eye for branding, design consistency, and visual presentation - Strong organisational skills with attention to detail - Able to work in a fast-paced environment and meet tight deadlines