Marketing Manager
Job Summary
The Marketing Manager will lead and execute branch-level marketing strategies to drive customer visits and loan originations. This role involves managing both digital campaigns on social media and on-ground community engagement initiatives. The candidate will also oversee customer retention programs and performance tracking to optimize ROI.
Responsibilities
- Develop branch-level marketing plans
- Execute seasonal and festive campaigns
- Manage digital and traditional marketing channels
- Build community and influencer partnerships
- Oversee customer retention and CRM systems
- Monitor and report campaign performance
Required Skills
- 5+ years retail/finance marketing experience
- Hyperlocal campaign expertise
- Facebook Ads Manager & Google Ads proficiency
- CRM tools management
- Bilingual: Bahasa Malaysia and English
- Mandarin proficiency (advantage)
Job Details
Strategy & Execution
- Develop and implement branch-level marketing plans to drive customer visits and loan originations.
- Plan and execute seasonal and festive campaigns to boost redemptions, renewals, and ticket sales.
Digital Marketing
- Manage localized Facebook, TikTok, and Google Ads campaigns targeting specific geographic areas.
- Oversee content creation including short videos, customer testimonials, pawn tips, and gold insights.
- Manage social media channels and content calendars in both Bahasa Malaysia and Chinese.
On-Ground & Community Engagement
- Coordinate traditional marketing initiatives such as flyers, buntings, community events, and vendor collaborations.
- Build partnerships with local influencers, NGOs, and community committees to strengthen brand trust.
- Organize customer appreciation days, free gold valuation events, and awareness booths.
Customer Retention & CRM
- Manage WhatsApp and SMS reminder systems for renewals, expiry alerts, and promotions.
- Design and promote referral, loyalty, and membership reward programs.
Performance Monitoring
- Track, analyze, and report campaign performance metrics (CPL, conversion rate, and footfall impact).
- Continuously optimize marketing efforts based on ROI and customer engagement data.
Requirements
- Minimum 5 years of experience in retail marketing, financial services, pawnbroking, or related industries.
- Proven track record in hyperlocal campaigns targeting B40/M40 or community-focused segments.
- Strong proficiency in Facebook Ads Manager, Google Ads, and basic CRM tools.
- Capable of managing both offline (traditional) and online (digital) marketing channels.
- Fluent in Bahasa Malaysia and English (spoken and written); proficiency in Mandarin is an advantage.
- Independent, self-motivated, and resourceful — able to lead and grow the marketing function.