Social Team Lead
Job Summary
We are looking for a Social Media Lead to head our social media division and oversee social strategies for a portfolio of client accounts. The candidate will lead a team of Social Media Managers and Content Creators to deliver high-impact results. This role requires someone who excels in a fast-paced environment, combining strategic thinking with operational execution.
Responsibilities
- Develop and execute cross-platform social media strategies.
- Lead, mentor, and manage the social media and content team.
- Ensure brand consistency and content quality across client accounts.
- Analyze performance data to drive growth and improve reporting.
- Collaborate with account management for seamless delivery.
Required Skills
- 4-6 years social media experience
- Agency team management
- Expertise in platform algorithms (TikTok/IG)
- Content strategy & creative direction
- Proficiency in Meta Business Suite & design tools
Job Details
Responsibilities:
- Own the social media strategy across multiple client accounts spanning different industries across multiple platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, XHS, etc.).
- Act as the senior strategic voice in client meetings, presentations, and strategy reviews.
- Translate client business objectives into clear, platform-specific social media strategies.
- Lead, mentor, and manage a team of Social Media Managers and Content Creators to achieve client KPIs.
- Provide creative direction and final approval on content across all client accounts while ensuring brand voice, visual consistency, and quality standards are upheld.
- Stay ahead of algorithm changes across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
- Educate and upskill the team regularly on platform updates and best practices.
- Drive organic growth strategies informed by data.
- Oversee monthly client performance reports across all accounts.
- Establish and improve internal workflows, content approval processes, and reporting templates.
- Work closely with the Account Management team to ensure smooth client communication and delivery.
Requirements:
- 4–6 years of social media experience, with at least 2 years managing a team in an agency setting.
- Proven experience handling multiple client accounts simultaneously.
- Deep understanding of platform algorithms, content formats, and growth levers (especially TikTok and Instagram).
- Strong eye for content creation.
- Experience managing and developing a team.
- Proficient in tools like Meta Business Suite, TikTok Ads Manager, Canva, CapCut, or similar – added bonus for candidates who have a good grasp of AI.
- Analytical mindset with the ability to generate useful insights from reports.
- Excellent communication skills.