Social Media Content Specialist
Job Summary
We are seeking a Social Media Executive to support the planning, execution, and management of engaging social media campaigns and content. The role serves as a key pillar between clients and the internal creative team to ensure brand alignment and campaign objectives. You will be responsible for juggling multiple client accounts in a fast-paced agency environment while delivering high-quality, trend-aware content.
Responsibilities
- Plan and create social media content calendars
- Write engaging copy for multiple platforms
- Coordinate with creative teams for campaign execution
- Manage community engagement and posting schedules
- Analyze performance data and prepare reports
Required Skills
- Proficiency in Meta/TikTok/Google Analytics
- Content creation and copywriting
- Agency project management
- Understanding of social media trends and KPIs
- Proficiency in Google Workspace and Creative Tools
Job Details
Responsibilities:
- Content Planning & Ideation: Support the development of creative social media content ideas, monthly content calendars, and campaign concepts for clients.
- Copywriting & Content Creation: Write engaging copy for social media posts, captions, reels, stories, carousels, and campaign content across various platforms.
- Campaign Execution: Assist in planning and executing social media campaigns, contests, activations, and always-on content.
- Cross-Functional Coordination: Coordinate with designers, videographers, and performance specialists to ensure content is delivered on time.
- Platform Management: Create or coordinate multimedia content across platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, and X.
- Community Management: Manage day-to-day posting, scheduling, and basic engagement; respond to comments and messages.
- Research & Trend Monitoring: Research social media trends, platform updates, competitor activity, and audience behaviour.
- Reporting & Analytics: Monitor social media performance and assist in preparing monthly reports using Meta Business Suite, TikTok Analytics, and Google Analytics.
- Influencer & Paid Media Support: Assist with influencer/KOL research, outreach, and basic paid media campaign monitoring.
- Workflow & Project Coordination: Track deadlines, content approvals, and client feedback to ensure smooth operations.
Technical Requirements & Toolstack:
- Social Media Platforms: Strong understanding of Facebook, Instagram, TikTok, LinkedIn, X, YouTube, and Pinterest.
- Analytics & Reporting: Familiarity with Meta Business Suite, TikTok Analytics, and Google Analytics.
- SEO & Digital Knowledge: Basic understanding of SEO, web traffic metrics, and buyer persona research.
- Content & Design Tools: Familiarity with Canva, CapCut, Adobe Creative Suite, or similar creative tools is an advantage.
- Project & Collaboration Tools: Proficiency in Google Workspace and Microsoft Office; familiarity with project management tools.
Requirements:
- 1–3+ years of experience in social media, digital marketing, or content creation.
- Prior experience in an agency environment is an advantage.
- Experience managing multiple social media platforms and content calendars.
- Familiarity with audience research, reporting, and performance analysis.
- Strong organisational, communication, and interpersonal skills.
- Ability to multitask and adapt to a fast-paced environment.
- Proficiency in Malay, English, and/or other languages is a plus.