Senior Growth Copywriter
Job Summary
We are seeking a creative and analytical Senior Copywriter to join our Growth squad. You will be responsible for designing customer sales journeys and executing engagement campaigns to drive deposits and feature adoption. The role focuses on leveraging data-driven insights to optimize communication across in-app, email, and push channels.
Responsibilities
- Design and execute end-to-end customer sales journeys
- Create high-converting copy for in-app, email, and push notifications
- Conduct A/B testing to optimize campaign performance
- Implement CRM and retention marketing strategies
- Manage upsell and cross-sell initiatives for existing users
Required Skills
- 2+ years in Growth, CRM, or Lifecycle Marketing
- Strong copywriting and creative writing skills
- Data analysis proficiency (Google Analytics, dashboards)
- Fluency in English and Malay (Mandarin is a plus)
- Proficiency in Google Workspace and Canva
Job Details
Key Responsibilities:
- Develop and Execute Sales Journeys: Design, map, and implement end-to-end customer journeys focused on key conversion points, such as converting first-time depositors into repeat, habitual investors.
- Prepare copywriting of in-app messages, push notifications and email to nudge users to invest with Versa.
- A/B Testing & Optimization: Conduct rigorous A/B testing on all communications (email, push, in-app) to continuously improve click-through rates, deposit conversion, and transaction frequency.
- Segmentation: Utilize customer data to create highly targeted user segments for personalized and relevant campaign delivery.
- Customer Lifecycle & Retention Marketing: Implement CRM and email marketing campaigns to engage users, encourage repeat deposits, and reduce churn.
- Upsell & Cross-sell Initiatives: Promote new funds, features (e.g., auto-debit), and higher-value products to the existing user base to increase their investment portfolio.
- Support implementation of marketing campaigns and marketing operations to achieve business objectives and targets.
- Write appropriate copy/content for marketing campaigns and brand strategy, including material for print ads and digital platforms.
Requirements:
- Candidates with more than 2 years of experience in a Growth, CRM, or Customer Lifecycle Marketing role, preferably within a Fintech, E-commerce, or Digital Financial Services environment.
- Writing & Creativity: Excellent creativity and strong copywriting/writing skills with a proven ability to translate product features into engaging, customer-centric benefits.
- Data-Driven: Proficiency in analyzing campaign performance metrics (open rates, click rates, conversion rates, LTV, churn rate) and using data tools (e.g., Google Analytics, internal dashboards) to inform strategy.
- Required language(s): English, Malay; Mandarin would be an advantage.
- Possess a good blend of creativity and execution excellence, with a strong growth mindset.
- Proficient in Google Workspace (Google Sheets, Docs, Slides), Canva and social media Instagram, TikTok, Facebook and YouTube.